experience.ts
3D

// experience.ts

Where I've worked

4+ years across platform engineering, personalization infrastructure and frontend performance — 6 organisations, newest first.

  1. Helium

    Jun 2024 — Aug 2026

    Retail personalization & ad-tech platform

    • Software EngineerJun 2024 — Aug 2026 · 2 yrs 3 mos

    New Delhi, India · Hybrid

    • End-to-End Architecture40% faster onboarding

      Lead architect for the Catalogue and Contextualization engines, owning the full technical lifecycle from Shopify API integration through backend orchestration to the dashboards teams shipped on. Built a config-driven deployment system that cut brand onboarding time substantially.

    • AI-Driven Personalization

      Architected a Gen-AI pipeline on Google Gemini and Fal.ai that synthesizes ad intent and UTM parameters into personalized UI components at request time, automating content creation and lifting ad relevance.

    • Backend Scaling60% throughput gain

      Orchestrated a core infrastructure migration to Bun and Elysia, and designed distributed cron-job queues and queue managers handling massive-scale, multi-tenant inventory synchronization across Meta Ads and Shopify.

    • Data Warehouse EngineeringMulti-TB datasets

      Engineered ClickHouse pipelines with automated batch-upsert logic to keep multi-terabyte datasets queryable in real time, instrumented end to end with Grafana and Prometheus for event-stream monitoring.

    • Secure Multi-Tenant Integrations

      Built custom OAuth 2.0 flows for Meta and Google Ads, with secure credential vaulting on Drizzle ORM and PostgreSQL.

    • Engineering Leadership

      Operated as a hybrid developer/PM — managing product lifecycles in Linear, prioritising sprint deliverables, and mentoring the build-out of internal tooling to raise team velocity.

    • Bun
    • Elysia.js
    • TypeScript
    • Next.js
    • React
    • ClickHouse
    • PostgreSQL
    • Drizzle ORM
    • Redis
    • Gen-AI (Gemini / Fal.ai)
    • Docker
    • Grafana
    • Prometheus
    • Shopify API
    • Tailwind CSS

  2. Visario

    Oct 2023 — May 2024

    Consumer web platform

    • Frontend EngineerApr 2024 — May 2024 · 2 mos
    • SDE InternOct 2023 — Mar 2024 · 6 mos

    Amsterdam, Netherlands · Remote

    • Performance Engineering95% smaller payload

      Led a full homepage overhaul, cutting the initial payload from 58MB to under 3MB through aggressive code splitting and asset optimization. Still the most satisfying diff I've shipped.

    • Feature Ownership

      Owned the Cashfree payment gateway integration and the architectural migration of legacy modules, improving engagement metrics and overall site stability.

    • Security & Auth

      Diagnosed and resolved critical authentication failures in AWS Cognito, securing user sessions and unblocking cross-platform functionality.

    • React
    • Next.js
    • TypeScript
    • AWS (S3 / Cognito)
    • Tailwind CSS

  3. Rancho Labs

    Jul 2023 — Sep 2023

    EdTech for robotics & AI education

    • SDE InternJul 2023 — Sep 2023 · 3 mos

    New Delhi, India · On-site

    • Interactive Learning

      Designed and built interactive learning experiences for grades 4-8 — fill-in-the-blank exercises, flashcards and drag-and-drop challenges aimed at making the material stick.

    • MVP Ownership

      Led development of an MVP prototype for the educational platform, combining the activity engine, advanced authentication and a content management system for robotics and AI instructors.

    • Auth & Full-Stack

      Implemented authentication with NextAuth.js and worked across both frontend and backend as part of a four-person team.

    • Next.js
    • TypeScript
    • React Query
    • Prisma
    • MongoDB
    • NextAuth.js
    • Tailwind CSS

  4. IEEE Computer Society — JMI Student Chapter

    Jul 2021 — Feb 2023

    University student chapter

    • Web DeveloperJul 2021 — Feb 2023 · 1 yr 8 mos

    New Delhi, India · On-site

    • Chapter Web Presence

      Built and maintained the chapter's web pages across nearly two years, covering design, implementation and deployment.

    • Foundations

      Where I learned to ship: translating designs into working pages with HTML, CSS and JavaScript, and getting them in front of real users.

    • HTML5
    • CSS3
    • JavaScript

  5. Prixled

    Sep 2022 — Nov 2022

    Creator platform, beta

    • SDE InternSep 2022 — Nov 2022 · 3 mos

    New Delhi, India · On-site

    • State Management Migration40% less dev time

      Led the migration from legacy Redux to Redux Toolkit, authoring 100+ reducers and thunks and cutting development time on state work considerably.

    • Feature Work

      Implemented image cropping from scratch on the edit-profile page and redesigned the Artilog preview page for a smoother interface.

    • Stabilisation

      Resolved a long tail of bugs ahead of the beta deployment, integrating backend APIs across multiple new pages.

    • React
    • Redux Toolkit
    • JavaScript
    • CSS3
    • MongoDB
    • Node.js
    • Express

  6. Enactus Jamia Millia Islamia

    Dec 2021 — Jun 2022

    Social entrepreneurship organisation

    • Web DeveloperDec 2021 — Jun 2022 · 7 mos

    New Delhi, India · On-site

    • World ChampionshipWorld Champions

      Built web pages for the team's projects across a range of technologies. The team went on to win the Enactus World Championship for project Srimati.

    • HTML5
    • CSS3
    • JavaScript
    • React
    • Next.js
    • GraphQL
    • Tailwind CSS